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Use Of Artificial Intelligence Attracts Legislative And Regulatory Attention In The E.U., U.S., And Israel – Technology


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Use Of Artificial Intelligence Attracts Legislative And Regulatory Attention In The E.U., U.S., And Israel


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The European Commission is proposing new legislative rules aimed
to promote excellence and trust in the field of Artificial
Intelligence (AI). The new proposal of EU regulation lays down: (a)
harmonized rules for the use of artificial intelligence systems in
the EU; (b) prohibitions of certain particularly harmful AI
practices; (c) specific requirements for high-risk AI systems and
obligations for operators of such systems; (d) harmonized
transparency rules for AI systems intended to interact with
individuals, such as emotion recognition systems, biometric
categorization systems, and AI systems used to generate or
manipulate image, audio or video content; and (e) rules on market
monitoring and surveillance.

The proposal’s declared purpose is to lay down a balanced
and proportionate regulatory approach between the minimal
requirements to address the risks and problems linked to AI,
without unduly constraining or hindering technological development
or otherwise disproportionately increasing the cost of placing AI
solutions on the market.

Meanwhile, in the United States, the Federal Trade Commission
has offered business guidance on AI and algorithms, and how
companies can manage the consumer protection risks of AI and
algorithms. The FTC emphasizes that the use of AI tools should be
transparent, explainable, fair, and empirically sound while
fostering accountability. The FTC says that the use of AI
technology to make predictions, recommendations, or decisions has
great potential to improve welfare and productivity. However, it
also presents risks, such as the potential for unfair or
discriminatory outcomes or the perpetuation of existing
socioeconomic disparities.

In Israel, the Innovation Authority and the Ministry of Justice
have published a call for public comments and proposals on
regulatory restraints and possible regulation in the field of AI,
with an emphasis on experimenting and implementing AI systems, such
as decision support systems – with or without the involvement
of human judgment.

The call seeks feedback from the general public on questions
such as the nature of desirable AI regulation considering
Israel’s leading position as an R&D hub in the AI field;
global regulatory models aimed to advance the AI field; and
regulatory gaps between Israel and other countries. Comments can be
submitted by email until May 13, 2021.

CLICK HERE to read the European
Commission’s proposed regulation.

CLICK HERE to read the recent FTC guide
for use of AI and algorithms.

CLICK HERE to read the Israeli AI call for
public comments (in Hebrew).

The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.

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