Artificial intelligence is quickly emerging as a vital tool for many companies. In a recent CX report, more than 50% of the companies asked said that AI was valuable in creating a more “client-first” business culture.
Modern restaurants can use intelligent tools to strengthen interactions with clients, speed up service, and even differentiate in a challenging marketplace.
In an age where pandemic restrictions often influence face-to-face interactions between companies and their customers, chatbots help brands to maintain a better connection with clients.
Here are some creative ways to use chatbots in your restaurant apps to create happier, safer patrons.
The demand for chatbot technology has been growing for quite some time. However, in the COVID-19 pandemic, the benefits of these intelligent tools became increasingly obvious.
If customers feel unsafe interacting face-to-face, chatbots give them a safe and contact-free way to manage reservations at a restaurant or order food for collection.
Restaurants can make use of Conversational Chatbots that are able to gather all information required for a successful booking from your customers while providing a friendly and professional experience. Today, many of the modern chatbots are used within apps and can be integrated with tools customers already use, for example, Facebook Messenger or WhatsApp. Moreover, chatbots can follow pre-determined automation rules. For instance, you could design it to automatically send a confirmation email to your client when their booking is confirmed and send a push notification through the app on their chosen date.
One possibility to make use of the benefits chatbots offer for your restaurant would be to show customers less popular dishes or the more recent additions to your menu. Furthermore, chatbots could offer recommendations on which meals to try when your customers log into your app to make an order. They can intelligently learn about your customers’ tastes so that suggestions adapt to suit their preferences and palates.
Aside from making it easier to track down new meals and customers’ tastes, the chatbot in your app can also help your customer choose the perfect pairing for their meal. For example, the tool can suggest sauces for their steak or a recommended side order. You can further enable customers support in choosing the ideal wine to combine with their food.
All this leads to a much more comprehensive and memorable user experience.
Chatbots can be a powerful way to improve the experience that customers have when they visit your restaurant.
You can use these tailor-made tools to show off your unique business personality and strengthen connections with your brand. There are also opportunities for up-selling in the use of tailored recommendations.
Another way chatbots can help you is to give you an insight into the voice of the customer. After completing an order, a chatbot could ask your customer whether they want to rate their service or meal to help future diners make their decisions. If you want to get positive reviews and feedback for your brand, you could also offer your customers a discount on their next meal for the provision of feedback and writing a few sentences about their experience.
For customers that aren’t fully happy with their meal, the chatbot system could automatically send complaints to the right team to deal with them as quickly as possible. After all, an immediate response to an unhappy customer helps transform a potential disaster into a new opportunity for building customer loyalty.
Many restaurants are turning to digital apps and chatbots to better connect with customers in a world where the hospitality industry rules are constantly changing.
Especially the Covid-19 pandemic has transformed the way companies can serve their clients. Many eat-in restaurants had to switch entirely to offering delivery and pickup options only.
Mobile apps, using chatbots, can make it much easier for consumers to search for products they want to order, estimate a delivery price or track how long it will take for their food to be ready or delivered. The mobile app could also be used as a great way to remind customers of what they’ve ordered in the past or give them a direct connection to your customer service team in case of help needed.
If special deals and offerings are in place, restaurants could use the chatbot in their app to send push notifications to inform customers about the current options available. Occasional discounts and special offers can potentially increase customers’ loyalty.
For most people, one of the most frustrating parts of eating at a restaurant is paying for the meal. Once being done with the food, it can be very difficult to flag down a waiter to prepare and deal with the bill. In particular with social distancing rules, most customers prefer a simpler way to pay for their meal and leave as quickly as possible. Hence, a mobile app using a chatbot allows your restaurant to simplify the payment process by letting customers pay for their order. You can allow your customers to ask questions and further suggest recommended tips with the help of your chatbot. With this, you can speed up your restaurant’s turnover, and you would be able to serve more customers in less time. This will enhance their satisfaction.
While there are several kinds of AI available for companies to explore today, chatbots are often some of the most popular choices for businesses of all sizes. A chatbot can improve efficiency and brand reputation in any industry by offering a 24/7 service to a customer. Moreover, when they’re created correctly, chatbots help customize the user experience.
Are you ready to put chatbots on the menu for your brand?
Michelle Laurey is a telecommuting wordsmith who especially likes writing on a cloudy day. She is always interested in helping people reach their full potential in life and loves telling stories on entrepreneurship, lifestyle, and health. Outside her keyboard, she spends time visiting cosy coffee shops and taking long urban strolls. Reach out to her on Twitter @michelle_laurey.