In addition to social causes, the digital characteristics of these new cards make them stand out in the market. They will be taken out online only and, from the moment the contracting process is finished, the card will already be available in its digital version on the customer’s mobile device, who will receive the physical version at home. Unlike the normal process, the physical card will be issued with the PIN that the customer assigns when they take it out, which prevents fraud if the card falls into the wrong hands and allows it to be used from the moment the customer receives it, without going to an ATM to set their PIN.
The LikeU credit card has the highest safety specifications, by combining the dynamic CVC and not having visible numbers; and for the first time meets the wishes of customers in that the physical card is enabled with technology for contactless payments at POS terminals and can be registered in different digital wallets such as Garmin Pay and Fitbit Pay and soon in more wallets.
LikeU is the first credit card in Mexico that can be personalised. The card holder is the one who selects the benefits, services, insurance and assistance that they require from the Bank’s app, when and for as long as they need them. Santander has therefore become the first bank in the country to incorporate the On Demand idea into financial services, allowing customers to pay only for what they need. LikeU does not have an annuity.
‘The LikeU cards are the boldest evolutionary step that has been taken in the market in Mexico, since Santander launched the first Infoless cards two years ago to boost security. LikeU is an idea totally focused on the preferences and wishes of the customer, which therefore combines a unique digital experience, the highest security specifications and on demand financial services, for the first time ever, to personalise the card, and a strong social component with support for six of the causes most valued by customers given their social and environmental impact,’ said Matías Núñez Castro, Head of Payments at Santander México, when the cards were presented.
At the event, Alejandro Cecchi, Deputy Director General of Strategy Business at Santander, stated that ‘given the impact that these cards will have due to their unique offer, the bank hopes to commercialise 1 million cards in the first year of launch. This represents a growth of 20%, compared to the bank’s current numbers; as well as the fact that LikeU will change the model and offer of cards in the country, as it will set a new standard, empowering customers both by personalising the card and due to the social and environmental causes that they can support’.
Some of the benefits offered by LikeU Credit Cards are as follows: there is no annuity; the Loyalty Program offers one point for every USD in e-commerce; 30% discount and up to 18 months interest free on the first online purchase (cashback capped at $1,000 pesos); Bonus of up to three uses in recurring charges (bonus capped at $500 total in national currency); 2X1 at Cinépolis; 10% discount on Despegar; 30% bonus on ALSEA WOW rewards; three free months of UBERpass, and Extended Warranty and Purchase Protection with Mastercard Insurance.
Mexico is the first country in the Group to offer customers a credit card with these characteristics in its product range.
As of the second quarter of 2021, credit cards represented 7.2% of the Bank’s total loan portfolio, with a volume of $50,989 million pesos.
ABOUT BANCO SANTANDER MÉXICO (NYSE: BSMX BMV: BSMX)
Banco Santander México, SA, Institución de Banca Múltiple, Grupo Financiero Santander México (Banco Santander México), one of the main banks in Mexico, offers a wide range of financial products and services, including commercial banking and banking for individuals, financial advisory services, as well as other investment activities. Banco Santander México offers a financial services platform aimed at the middle and high segments of the population and small and medium-sized companies. It also provides integrated financial services to large multinational companies in Mexico. As of 30 June 2021, Banco Santander México had total assets of $1,634 billion and had more than 19.2 million customers. With its registered office in Mexico City, the company operates 1,352 branches and offices throughout the country and has a total of 23,512 employees.