Through ‘beyond banking’, Equitas goes all out on its strategy of addressing the heart and mind of the people. The 7 per cent interest on savings account, no maintenance charges, free fund transfers, rewards etc., addresses the mind and the beyond banking initiatives, creating a better society together, addresses the heart.
The bank has released a video depicting the journey of money and the positive change it makes to the community.
“We often use the word Champion for sporting personalities, but we miss out the champions we meet every day who passionately transformed their lives and people around. As a bank we have been a support through our micro lending that has helped lakhs of people to transform their lives true to our campaign of The Bank Behind Every Champion” said, Vignesh Murali, head of marketing, brand and corporate communications, Equitas Small Finance Bank.