The new Lux Cozi commercial aims to connect with young consumers. Lux Cozi is one of the fastest-growing brands in the Lux industries bouquet.
Brand ambassador for Lux Cozi, Varun Dhawan.
Lux Industries Limited has recently created a buzz with its new advertisement campaign featuring actor Varun Dhawan, who is also the brand ambassador for Lux Cozi. The new commercial aims to connect with young consumers.
Lux said it has been proactive in adopting newer methods of production, developing innovative products and targeting the ideal audience with a mix of branding and promotional activities. Lux’s efforts have helped it create strong equity for the entire brand portfolio across 47 countries.
Lux currently has 15 brands offering mass, mid-premium and premium products across demographics. Saket Todi, Executive Director, Lux industries said, “The new commercial was conceptualised to target the young consumer.”
Udit Todi, Executive Director, Lux Industries, commented, “The positioning of the brand and the marketing initiatives are skewed towards strengthening these changing dynamics of the hosiery industry. The new commercial has been launched in major news and entertainment channels, and we have been receiving rave reviews from consumers on social media.”
Daven Munjal, representing Yellow beetle, the agency behind the concept, stated, “We wanted to give a new dimension to the Lux Cozi communication. We conceptualised the commercial with the clear aim to target the youth. The commercial has freshness, a flavour of naughtiness and tongue in cheek communication.”
It may be noted that Lux Cozi is one of the fastest-growing brands in the Lux industries bouquet besides brands like Lyra, ONN, Genx and One 8. The latest commercial aims to further boost Lux Cozi’s popularity among young consumers.
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